The big-time race car drivers all have their own websites. They have the resources in place to hire a team dedicated to their online presence. For drivers on the regional or local circuits, it can seem intimidating and expensive to operate a website of their own. The benefits do, however, outweigh the cost.
There are several reasons that a race car driver could use a website. A website is a great way to inform their fans of their whereabouts and their performance. It can be used to provide another place to acknowledge sponsors. And they can sell ad space on the website to generate more revenue.
Drivers need to connect with race fans in order to keep them coming. A website can help with that. Fans would be able to look up current information, including schedule and results, any time they want. An up to date website is a great tool to get information out to the masses.
A website can also give more value to a driver’s sponsors. It is simple to link to a sponsor’s website. This can generate more people visiting the sponsor’s website, which is extremely valuable to them. A driver who has a popular website will be able to attract more sponsors.
Drivers are used to selling ad space. The paint jobs on their cars are a testament to that. Ad space on a website is much more flexible and cost effective. It does not cost much to have a logo placed on a page and set up to link to the sponsor’s website. It’s also not that expensive to dedicate a whole page to a high-dollar sponsor. Adding sponsors to the website also adds value to those who paid for a spot on the car.
The driver’s website does not need to have all of the bells and whistles that the pros have. In fact, many times it is better to have a simple website that is done well. A website that has simple navigation and a cohesive overall design will be pleasing to the eye and will retain visitors. This is another factor when sponsors consider advertising on a website.
Once the website is set up, it is vitally important to get the word out. The website address should be on anything and everything that the driver puts out, from pamphlets to Facebook updates. And, of course, it should be on the car. Anything that is used to promote the driver should have the website address on it.
The other key to having a website is to keep it up to date. Nothing looks worse than a website that is telling visitors to come to an event that has already happened. Having somebody do small weekly edits to a website is usually easy to do on a limited budget.
So there you have it. A driver’s website is a great way to connect with fans and friends, a convenient way to give sponsors more publicity, and adds another way to generate revenue. A well done and up to date website is a valuable tool for any driver to promote themselves.